Jeff Goelz / Business Development & Strategy Leader · Atlanta, GA

Open to senior leadership roles

Business development that drives real revenue.

Jeff Goelz is a business development and strategy leader who turns ambiguity into momentum and relationships into revenue. Across 20+ years he's architected 362% cumulative ROI and 71 new partnerships in 11 industries — now bringing that growth engine in-house.

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  • Business Development
  • Strategy & Growth
  • Strategic Partnerships
  • Account Leadership

Proof

A legacy of disciplined growth

362%
Cumulative ROI
78%
Avg profit efficiency
71
New partnerships originated
11
Industries served
59%
Converted to multi-year
3.7 yrs
Avg partnership length

A multi-million-dollar net gain built through targeted, research-driven relationship cultivation — without a dedicated sales team or formal marketing infrastructure.

Experience

Career

Two decades architecting growth — leading his own firm, and inside the agencies he helped scale.

Goelz+Co, LLC

2005 – Present

Founder and managing principal — an embedded growth leader and strategic advisor building multi-year partnerships and revenue engines from the ground up across healthcare, education, associations, nonprofits, media, and consumer organizations.

Principal & Fractional Chief Business Officer

2018 – Present
  • Delivered the highest ROI in the firm's history at 444%, operating at 82% profit efficiency.
  • Architected end-to-end business development for organizations across healthcare, education, associations, and nonprofits.
  • Originated partnerships with National Geographic Partners, the Smithsonian Institution, Morehouse School of Medicine, NCTM, AACN, and the Society of Interventional Radiology.

Principal · Client Strategy & Partnership Development

2011 – 2017
  • Grew ROI to 309% at 76% profit efficiency across a seven-year span.
  • Originated the nine-year Morehouse Healthcare partnership and engagements with Johns Hopkins Medicine–NCR, Georgetown McDonough, CASE, and SURA.

Founder & Principal · Business Development & Growth Strategy

2005 – 2010
  • Founded the firm and built its service model and client-acquisition strategy, achieving 274% ROI in the formative years.
  • Secured 22 sponsors and exhibitors — 66% of all commitments — for Emory's inaugural AIMS on BioDesign, a 9:1 return.

Hire Intellect (now Aquent)

Director, Marketing & Business Development

  • Expanded the customer portfolio by 650% and lifted gross profit margin by 53%.
  • Credited with building the company to the point of acquisition.

Axcess Marketing Group

Manager, Corporate Business

  • Operated as de-facto COO — a $1.2M budget, key accounts (BASF, Dow Chemical, Shaw Contract Group), and a team scaled from 4 to 15+.
  • Raised profit margins by 69% with direct accountability to the executive board.

Case Studies

Selected work

Case 01

Morehouse Healthcare — a 9-year growth partnership

  • 9-year partnership
  • 5,110 new patients
  • $207K campaign
  • 8+ specialties

Morehouse Healthcare & Morehouse School of Medicine

A single cold-outreach rebrand grew into a nine-year, four-administration partnership across 8+ medical specialties — including a $207K integrated campaign and a multi-specialty program that drove 5,110 documented new patients in one fiscal year.

Case 02

NCTM — one pilot, multiplied revenue

  • 90-day → 3-year
  • +7.7% Yr 2
  • +12% Yr 3
  • Dual-firm model

National Council of Teachers of Mathematics (NCTM)

A 90-day pilot became a 3-year strategic partnership through a scalable retainer and a dual-firm model — the retainer growing 7.7% then 12% while multiplying concurrent revenue across two firms from a single relationship.

Case 03

Emory AIMS BioDesign — a 9:1 return

  • 9:1 ROI
  • 22 sponsors
  • 66% of commitments
  • 154 qualified

Emory University

For Emory's first-ever AIMS on BioDesign conference, qualified 154 high-fit companies from a raw list of 296 and secured 22 sponsors and exhibitors — 66% of all commitments — for a 9:1 return on client investment.

Clients

Trusted by

Across two decades, Jeff has driven growth for organizations spanning healthcare and academic medicine, higher education, associations and nonprofits, cultural institutions, media, and consumer products — nationwide.

Healthcare & Academic Medicine

  • Morehouse Healthcare
  • Morehouse School of Medicine
  • Johns Hopkins Medicine — National Capital Region
  • Children's National Hospital
  • Emory University — Woodruff Health Sciences
  • University of Virginia Medical Center

Higher Education & Research

  • Georgetown University — McDonough School of Business
  • Howard University
  • Capitol Technology University
  • K12 / Stride, Inc.
  • CASE — Council for the Advancement & Support of Education
  • SURA — Southeastern University Research Association

Associations & Nonprofits

  • NCTM — National Council of Teachers of Mathematics
  • AACN — American Association of Colleges of Nursing
  • American College of Radiology
  • Society of Interventional Radiology
  • United Way of the National Capital Area
  • National Institutes of Health

Cultural Institutions & Conservation

  • Smithsonian Institution — National Museum of American History
  • Smithsonian Institution — Museum of African American History & Culture
  • International Spy Museum
  • The Jane Goodall Institute
  • The Nature Conservancy
  • International Fund for Animal Welfare

Media & Consumer

  • National Geographic Partners
  • CNN
  • PBS
  • HGTV / Scripps Networks
  • The Weather Channel
  • Hasbro

Recommendations

What people say

Since I started at Morehouse School of Medicine, Jeff has been more than a resource — more like part of the team. His strategic counsel and creative marketing expertise have been essential to the development of our brand. Count me as a Jeff Goelz super fan!
Ronna CharlesMarketing Communications Leader, Morehouse School of Medicine
Jeff always delivers smart strategic thinking, persuasive communications and flawless follow-through. He is a great leader, and can motivate everyone in the corporate hierarchy, from the CEO on down.
David BotsfordPresident, The Botsford Group
He introduced his company to my organization and was patient in finding the right time for us to make a big marketing and branding investment. The result was tremendous and appreciated at all levels. Jeff is a rare breed among the professionals you will find.
Greg KubiakFormer Chief Public Affairs Officer, SURA
Jeff generated 82% of total revenue, securing 66% of sponsors and exhibitors over three months — a very impressive impact within a compressed timeline from ground zero. I highly recommend and endorse him to others who seek to elevate their business.
Melinda Ennis-RoughtonEmory AIMS on BioDesign · Principal, MelWorks

Credentials

Certifications

Credentials that keep the work current and rigorous — verifiable on Credly.

Google AI Certificate Series

Six Coursera badges — Fundamentals · Brainstorming & Planning · Research & Insights · Writing & Communicating · Content Creation · Data Analysis

Google · Coursera · 2026

Verified on Credly

Certified Agency Financial Manager

Agency P&L, pricing, and financial management.

The Second Wind Network · 2000

View all badges on Credly

About

Meet Jeff

Jeff Goelz, Business Development & Strategy Leader
Download résuméView portfolio

Jeff Goelz is a business development and strategy leader with 20+ years architecting multi-million-dollar revenue opportunities, building high-value partnerships, and translating vision into measurable business outcomes.

Catalyst, builder, fixer, and integrator — he is trusted by C-suite leaders to step into complexity, create clarity, and drive results across healthcare, education, nonprofit, media, and consumer sectors, bridging strategic thinking with hands-on execution.

After two decades building growth for organizations as a founder and operator, Jeff is ready to commit that experience to one organization full-time — in a senior strategy, business development, or revenue-leadership role.

Open to a full-time senior leadership role in strategy, business development, or revenue growth.

B.S., Business Administration (Marketing & Mass Communications) — Southern Illinois University Edwardsville

Core capabilities

  • Revenue Growth & Pipeline Development
  • Client Partnership Management
  • Go-to-Market Strategy
  • Cross-Functional Team Leadership
  • Strategic Planning & Execution
  • Stakeholder Engagement & Buy-In
  • P&L Responsibility
  • AI-Assisted Strategy & Research

Contact

Let's talk

The fastest way to reach me is email or LinkedIn — I'll get back to you quickly. My résumé and growth portfolio are a click away below.

Email JeffConnect on LinkedIn
Résumé (PDF) Growth portfolio (PDF)
LinkedIn
in/jeffgoelz
Location
Atlanta, Georgia