Growth Strategy & Business Development
Jeff Goelz
Strategic Partnerships & Storytelling
Transforming ambiguity into revenue
Profile
15+ years of growth strategy and business development
The Strategic Catalyst
Reframes the problem and builds trust fast with the CEOs, chief marketing, communications and mission officers, and executive directors who decide, across healthcare, higher education and associations.
The Revenue Architect
Originated 106 relationships across 14 industries, 57% of them multi-year, at 362% cumulative ROI: clients earned an average of $4.62 in new revenue for every $1 paid in fees.
The Growth Fixer
Rebuilt the practice after a 56% revenue drop in 2020, passed pre-pandemic revenue in 2023 and had the decade's best year in 2024, while guiding clients through leadership transitions.
The Partnership Builder
Built 9-year and 15+ year institutional partnerships from a cold start, and sustained partnerships of 15+ years with The Design Channel and Fuszion.
Proof
Measurable outcomes: a record of disciplined growth
Clients earned an average of $4.62 in new revenue for every $1 paid in fees, built through research-driven, relationship-first business development across 14 industries.
Performance
Evolution across three operating eras
Key insight: client ROI rose in every era, peaking at 444% in Period 3, the highest in the firm’s history.
Longevity
Relationship conversion & partnership longevity
Converted partnerships (multi-year) vs. single-project engagements.
15+ Years
Longest partnerships, with The Design Channel and Fuszion, built on a value-based model: a strategic retainer plus a share of the new revenue generated.
Case Study
Morehouse Healthcare, a 9-year journey
From a cold-outreach rebrand to multi-million-dollar cumulative work.
- 1
Origination
Initial cold outreach for a rebranding project.
- 2
Expansion
Scaled to integrated marketing for 8+ specialties.
- 3
Continuity
Navigated four major leadership transitions.
- 4
Impact
5,110 documented new patients in one fiscal year.
- 5
Maturity
Multi-million-dollar cumulative work over nine years.
Case Study
NCTM, one relationship, two firms' revenue
The Strategy
Turned a 90-day pilot into a three-year retainer for The Design Channel, with retainer value up 7.7% in year two and 12% in year three.
The Multiplier
Then brought in Fuszion for five book-design projects (about $60K): one relationship producing concurrent revenue for two firms.
Resilience
Rebuilding after disruption
After a 56% revenue drop in 2020, rebuilt the practice from 2021, passed pre-pandemic revenue in 2023 and had the decade’s best year in 2024.
Portfolio Breadth
High-value strategic clients
The Design Channel
- Industry
- Creative Services
- Partnership
- Growth Strategy & Business Development
- Longevity
- 15+ Years
Fuszion
- Industry
- Creative Services
- Partnership
- Growth Strategy & Business Development
- Longevity
- 15+ Years
Morehouse Healthcare
- Industry
- Healthcare
- Partnership
- Integrated Marketing / Growth
- Longevity
- 9+ Years
Smithsonian Institution
- Industry
- Government / Culture
- Partnership
- Strategic Design / Archives
- Longevity
- Multi-Year
Capitol Technology University
- Industry
- Education
- Partnership
- Retained Growth Strategy
- Longevity
- 15+ Years
National Geographic Partners
- Industry
- Media / Science
- Partnership
- Business Development
- Longevity
- Multi-Year
Emory University
- Industry
- Healthcare / Education
- Partnership
- Sponsorship Acquisition
- Longevity
- Inaugural Event
| Organization | Industry | Partnership | Longevity |
|---|---|---|---|
| The Design Channel | Creative Services | Growth Strategy & Business Development | 15+ Years |
| Fuszion | Creative Services | Growth Strategy & Business Development | 15+ Years |
| Morehouse Healthcare | Healthcare | Integrated Marketing / Growth | 9+ Years |
| Smithsonian Institution | Government / Culture | Strategic Design / Archives | Multi-Year |
| Capitol Technology University | Education | Retained Growth Strategy | 15+ Years |
| National Geographic Partners | Media / Science | Business Development | Multi-Year |
| Emory University | Healthcare / Education | Sponsorship Acquisition | Inaugural Event |
Toolkit
Strategy, storytelling & partnerships
Growth Strategy
Reframing the problem and building trust fast with the people who decide.
Brand Storytelling
Pairing strategy with story to make a firm's value clear.
Partnership Model
A strategic retainer plus a share of the new revenue it generates.
AI-Assisted Strategy
Google AI Professional Certificate (2026).
“Growth isn’t just about volume; it’s about the discipline of turning ambiguity into momentum and relationships into revenue.”
Jeff Goelz
Strategy | Execution | Results
Ready to talk?
Let's connect. Email or LinkedIn is the fastest way to reach Jeff.